VICTORY BARBER & BRAND: IDENTITY
The challenge in creating an identity forVictory Barber & Brand, at a time when the aesthetic of the "classic gentleman" is enjoying a full-blown resurgence, was to avoid cheap gimmicks and favor classic style.
In service of this goal Caste curated a selection of images, created an original typeface, and created custom branded elements with production sourced from authentic traditional printers and fabricators.
- Graphic Design
- Custom Font Creation
- Hand Painted Lettering
- Print production