VICTORY BARBER & BRAND: IDENTITY
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The challenge in creating an identity forVictory Barber & Brand, at a time when the aesthetic of the "classic gentleman" is enjoying a full-blown resurgence, was to avoid cheap gimmicks and favor classic style.

In service of this goal Caste curated a selection of images, created an original typeface, and created custom branded elements with production sourced from authentic traditional printers and fabricators.

Responsibilities:

- Branding
- Graphic Design
- Copywriting
- Typography
- Custom Font Creation
- Hand Painted Lettering
- Print production